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Miami deploys informational signs to enhance public transportation experience - SmartCitiesWorld

Start-up Soofa is installing its signs at two Metromover stations to provide real-time transportation updates and community-generated content for riders and tourists in Miami.

Miami-Dade County has announced it is upgrading its smart city infrastructure with new interactive informational signs for public transit systems.

Soofa, a female-founded start-up out of the MIT Media Lab, in partnership with Miami-Dade County Department of Transportation and Public Works (DTPW), is installing its signs at two Metromover stations to provide real-time transportation updates and other content for riders and tourists in Miami.

Community groups

In 2018, Soofa was named a winner of Ford Mobility’s City:One Challenge Miami-Dade (formerly known as the City of Tomorrow Challenge), a crowdsourcing platform for residents, businesses and community groups to propose and pilot solutions that improve mobility in Miami-Dade County.

Two of the solar-powered digital Soofa Signs will be located near the Metromover Brickell Station and a third one at the Government Centre Station. Project expansion includes additional Metromover stations.

“Using cutting-edge technology like the Soofa Signs will improve the efficiency and connectivity of the County’s public transit system,” said Alice Bravo, director, DTPW.

“Our first priority is making sure our riders feel they can expect a smooth, safe, and enjoyable journey; and we’re excited to use the Soofa Signs to continue to improve the rider experience.”

Once the Soofa Signs are activated, Miami-Dade Transit riders will be able to view information like real-time transportation updates, community-generated content, health and safety guidelines, local news, and more.


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