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Health savings account custodian HealthEquity acquires Seattle transportation startup Luum- GeekWire

HealthEquity, a publicly-traded administrator of Health Savings Accounts (HSAs), has acquired Luum, a Seattle startup that helps employers manage commute benefits for their workers.


Founded in 2012, Luum works with hospitals, universities, tech companies, and more, offering software that facilitates parking management and integration with mobility apps, among other features. It aims to help employers achieve outcomes, such as reducing the number of employees driving alone to work, through incentives and disincentives. Luum’s customers include Microsoft, T-Mobile, OHSU, City of Seattle, and more.


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