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TDM and sustainable mobility matter more than ever - WTS Greater New York Chapter

Author: Heliana Verónica Higbie

Sustainability has been defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” As the concept of sustainability percolates through our complex global society, transportation professionals are beginning to see its importance and are redefining goals and strategies through the lens of sustainability.

A key development in this area has been a focus on Transportation Demand Management (TDM) and sustainable mobility. TDM maximizes travelers’ choices by promoting strategies that encourage a behavioral shift away from single-occupant vehicle (SOV) trips and toward non-SOV transportation modes. In other words, TDM means encouraging and enabling people to carpool, vanpool, walk, bike, take mass transit or telework.


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